Your Omnichannel Data Checklist Summary

Summary

Keep track of your digital transformation by documenting your progress.

PHASE 1: COMMERCE

Make sure you have rich and accurate product information
Automate processes
Maintain consistent branding and messaging

PHASE 2: PERSONALIZATION

Set up a system to collect first-party data
Unify customer data
Maintain data quality

PHASE 3: ECOSYSTEM

Integrate systems that use master data
Create digital ecosystems
Create cross-channel product visibility
Integrate customer support channels
Offer order fulfillment flexibility
Create processes for continuous optimization