PHASE 1: COMMERCE
Consistent, high-quality product data remains the basic requirement for any omnichannel strategy.
1. Make sure you have rich and accurate product information
Ensure accurate and detailed product descriptions, including specifications and images are available in a single source, so it’s easy to share across all channels and, of course, easy for your customers to make buying decisions.
Your single source should be an open PIM system with extended integration options for later expansion.
Get the product data right the first time, so you don’t need to go back to fix content after onboarding.
2. Automate processes
Automating product onboarding, order fulfillment and customer support helps to streamline operations and improve efficiency. This will increase both customer and employee satisfaction.
Leverage technologies like AI and machine learning for intelligent automation, e.g., by using an onboarding portal.
3. Maintain consistent branding and messaging
Based on a single source of product information you can maintain a consistent brand identity and messaging across all channels to create a cohesive and recognizable brand experience.
Ensure that visual elements, tone of voice and promotions align across online and offline touchpoints.
